Picture a world full of bright colours, curious characters and copious amounts of mischief and fun. Now shrink that all down into play-sized toys, stationary and gadgets and you have entered the world of Noodoll...
This is a brand that always makes us smile and dream big so we were delighted to catch up with the team to find out more about their designs and creative process.
What inspired you to start Noodoll?
My love for cartoons and character designs, I thought it would be nice to immerse myself in an imaginary world and be friends with everyone in this world.
What do you love most about designing for kids?
We are actually designing for ourselves as we all have a child in us, big and little ones play together is such a wonderful thing in life!
What inspires your designs?
People, objects, expressions, behaviours, smiles, frowns.
What did you want to be when you grew up?
I always wanted to open a stationery shop as I love collecting papers, cards, packing materials and books.
What was your favourite toy when you were a kid?
Doraemon. An imperfectly-made factory-rejected blue robot cat who has a magic pocket that has everything in it and can take you anywhere!
If Noodoll were to bake a cake for a monster party, what flavour would it be and what would it look like?
A watermelon cake!