Illoura The Label is an Australian lifestyle brand inspiring women and children to cherish themselves and our planet. Guided by intention, we seek to design timeless baby, children's and womenswear that will become heirloom pieces passed down from generation to generation. 

Dreamt of by the sea in Gippsland, Victoria, Illoura The Label was founded by our head designer Ashleigh Kilgour. All of our garments are proudly designed here in Australia and produced ethically by our global family factories.