Any parent who has stepped on a lost Lego in the middle of the night will understand the inspiration behind Play & Go. After suffering the pain of lost toys, cluttered playrooms, and general chaos, designer Céline Vanden Broecke decided it was time to think outside the toy box.

In 2015, Celine and her husband Alain re innovated an ingenious solution for toy storage. Play & Go began as a passion project but quickly became an international sensation.