We Are Feel Good Inc

We Are Feel Good Inc's Story

"Create that which you wish to see in the world"  ...and that's just what we did!

They say that the best ideas are born out of necessity and when a group of six adventure seeking, outdoor lovers found themselves dreaming of a sunscreen that they could ‘feel good’ about – they decided to take matters into their own hands. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer, decided to stop dreaming, and start doing. After years of researching, developing, refining and testing, We Are Feel Good Inc. was finally launched.